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Clients and Industries We've served a variety of B2C and B2B clients across multiple industries. Our unique approach to market research and visual storytelling has enabled us to work in a variety of B2C and B2B product and service industries. Advertising Automotive Apparel Beauty Chocolate Cleaning Products Dentistry Diabetes Financial Services First Aid Food & Beverage Health Care Home Health Care Household Goods Insurance Laundry Care Media Medical Equipment Oral Care OTC Medicine Pain Relief Personal Health Care Pet Care Pharmaceuticals Retail Shampoo/Bodywash Snacks Technology Vitamins /Supplements SCHEDULE A CALL

Case Studies ORAL CARE Repositioning a product to increase appeal with younger consumers. PERSONAL CARE Innovating to drive growth in a stagnant category HOME CARE Overcoming barriers to trial for an iconic brand line extension PET NUTRITION Laddering advertising from functional to emotional benefits Inspiring new product innovation from an unrelated category HEALTH AND BEAUTY PROCTER & GAMBLE OTC MEDICINE Qualifying product in test market and exceeding national launch targets Case Study Leveraging an iconic brand to drive incremental revenue during new occasions HERSHEY’S KISSES Case Study Led market research, concept development, and consumer testing to activate new marketing campaign FINANCIAL SERVICES Case Study

Global Qualitative Market Research We lead empathy-rich conversations then Translate ‘So What’ into ‘Now What’™, deliver a visually engaging graphic report and 10-15 minute video highlight reel Qualitative Research Qualitative Research THE CHALLENGE : Most consultants deliver long, unengaging PowerPoint decks and Word documents that are rarely viewed after the presentation. Plus, many haven't managed P&Ls and may not fully understand the opportunities and implications of research. ​ ​ This wastes the company’s money, the team's time, and often customers never benefit from the innovation that could have resulted from the research. OUR SOLUTION : We offer a variety of qualitative research approaches: focus groups ethnography in depth interviews shop-alongs Concept LABS We immerse ourselves into the culture and environment of the respondents. We've converted over 20 years of marketing, brand management, and in-home ethnography expertise to create EthnoGraphics™, a unique combination of qualitative research and visual stimuli from respondents. ​ Through virtual or in-person research with highly qualified respondents, we discover meaningful insights. ​ Then, we leverage first-hand insights, marketing and P&L experience to Translate Insights into ‘So What’ and ‘Now What’™ and present deliverables that engage employees as much as our research engages consumers. This includes: ​ A visually engaging 6 to 8-page graphic report A 10 to 15-minute video highlight reel of the best consumers or respondents A ready-to-share executive summary with recommendations to drive faster actions and outcomes ​ Plus, clients are always welcome to observe both virtual and in-person research SAMPLE MARKET RESEARCH DELIVERABLES These executive summaries capture key research findings and are followed by a more detailed report. The examples are from 10+ years ago to preserve confidentiality. Here's a sample page with more details from a market research report Global Capabilities We have access to a database of over 60 Million respondents , and can provide both qual and quant research in 50 countries across six continents SCHEDULE A CALL Deliverables More Services

Insights. Ideas. Innovation. As former Fortune 500 leaders, we've walked a mile in your shoes and know that your time is precious. That’s why you won’t get any 50-page PowerPoint reports from us. ​ Driven to Succeed qualitative research deliverables include a 6- to 8-page graphic report, and a 10- to 15-minute video highlight reel of respondents speaking in their own words. In less than 30 minutes, your senior leaders, cross-functional counterparts and agency partners can get caught up on hours worth of research, saving you time and leading to a faster impact on the top and bottom line. Sample QUICK TAKE& Summary Original ​ Published ​ ​ Report Full Report HOW CAN WE HELP? Let's Connect

Resources Our market research thought leaders share invaluable insights through engaging content All Posts Search Kaylie Dugan 8 min Mastering Qualitative Market Research Methods and Techniques Navigating the world of market research can be an overwhelming process, especially when it comes to understanding innovative research... 7 0 Post not marked as liked Kaylie Dugan 3 min Ethnography: High-Touch Research from a Consumer's POV I started out as a qualitative market researcher and moved into brainstorming later on. Combining these two activities, one gets a much... 4 0 Post not marked as liked Kristin Harper 7 min Unlock the Power of Quantitative Market Research Understanding your target audience is essential to the success of your business. One way to obtain this valuable information is through... 3 0 1 like. Post not marked as liked 1 Kaylie Dugan Mastering Qualitative Market Research Methods and Techniques Navigating the world of market research can be an overwhelming process, especially when it comes to understanding innovative research... Blogs Videos Market Research Q & A with Kaylie Dugan Market Research Q & A with Kaylie Dugan Play Video Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Link Copied Search video... Now Playing (Pet Food) Tell Us Stories Of Your Most Memorable Research 00:41 Play Video Now Playing What Should You Know About Driven To Succeed? 00:30 Play Video Now Playing Why Should Customers Work With Driven To Succeed? 01:28 Play Video

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