When you decide to work with Driven to Succeed, you become the only client in our world.
We immerse ourselves in your product, your business, and your goals.
Because we’re outcomes obsessed and want your business to thrive and for you to shine.
We love brands. Marketing. Innovation. Helping businesses and people thrive.
And having fun along the way!
We’re achievers who thirst for results, and won’t stop until our clients win.
That’s why we’re Driven to Succeed.
Unlike other market research firms, our seasoned team consists of both market researchers and former Fortune 500 marketers with P&L experience across dozens of Fortune 500 companies and brands.
Our work is led by seasoned principals, not junior talent, who are leaner and more agile – averaging two weeks from qualitative research to report.
We use the skills of the Detective, Anthropologist, and Therapist to lead empathy-rich conversations, and quickly detect areas of strategic importance then Translate Insights into ‘So What’ and ‘Now What’™.
The result? We save you time, money, and make a faster impact. Plus, we're proud to be a WBENC-certified and NMSDC-certified business, helping you to achieve your supplier diversity spending goals.
For as far back as I can remember, our Founder and CEO, Kristin Harper, had two areas of passion: 1) growing businesses and brands, and 2) developing people.
“After a lucrative 20-year Corporate career successfully leading some of the world’s most iconic global brands, I felt restless. I knew that I could use my gifts and experiences to make a bigger impact on businesses, brands and people. With the support of my husband, family, and an unwavering faith, I took the leap into full time entrepreneurship in November 2019 and haven't looked back,” says Kristin.
“My original plan was to do keynote speaking and training based on my book, The Heart of a Leader: 52 Emotional Intelligence Insights to Advance Your Career. But it was 2020, and God had other plans. So, I went back to the drawing board and explored how to use my gifts to help businesses grow.
At the beginning of COVID-19, a call with a former vendor, turned friend and mentor, changed everything.
Semi-retired at the time, Kaylie Dugan was CEO of Imaginologie for 20 years, a market research firm specializing in ethnography research for Fortune 500 companies and agencies. In fact, we met in 2007 when I was a young Brand Manager at Procter & Gamble. I loved her work so much that I hired her when I went to Hershey’s and Cardinal Health.
Kaylie said, “I’ve never said this to anyone, but you could do what I did,” and the rest is history.
She’s now VP of Imaginologie, a division of Driven to Succeed, and together with our agile, dynamic team, we combine head and heart to Bring Insights to Life™.
An award-winning businesswoman, Founder & CEO Kristin Harper has over 30 years of brand and business experience, from grassroots startups to global iconic brands. She built deep General Management, Brand Management and Marketing experience over 20 years at Procter & Gamble, The Hershey Company, and Cardinal Health. She rose through the ranks from college intern to Global Vice President of a Fortune 15 company in her 30s and has led global brands including but not limited to Crest®, Oral-B®, and Hershey’s KISSES®. She is known for building successful brands while helping people accelerate their careers. Now she and her team help brands grow using a mind for investigation and logic, and a heart for empathy and insight.
She is deeply committed to giving back to her community as an active lifetime member of Delta Sigma Theta, minister at her church, and Co-Founder/Board President of Pacesetters Unlimited, Inc., which provides mentoring and scholarships to African American youth.
Kristin received her bachelor’s and MBA degrees from Florida A&M University (FAMU), and executive education from Harvard University. She understands what it means to lead as a woman. During college, she was elected the first female Student Government President in nearly a decade, and now serves as an appointed member on the FAMU Board of Trustees.
Kristin is a wife and mother to three, and author of The Heart of a Leader: 52 Emotional Intelligence Insights to Advance Your Career. She is the recipient of the YWCA Women of Excellence award, Top 50 Global Marketer award and was named a Columbus CEO Magazine “Future 50” leader.
I am blessed to have a wonderful career as Market Researcher and the Brainstorming Queen. Here's the story.
After 10 years of getting really good as a quantitative research supplier to Fortune 500 companies, I started looking for something more stimulating. I switched to qualitative, but focus groups seemed underwhelming to me. Then I discovered ethnographies. I loved it from the start. Over time, I developed lots of new ways to get inside consumers' heads and hearts.
Soon clients asked if I could help them be more creative. Before I knew it, I was leading brainstorming sessions and reinvented the whole ideation process to birth The Better Ideaz System. Turns out I have a natural flair for designing creativity tools that help people come up with brilliant ideas.
I live on the Central Coast of California, a place often referred to as Paradise. I love singing as a rockin’ girl tenor in a community choir. I’m an avid fan of the Golden State Warriors and can be found at flea markets looking for hidden treasures.
My life is oh so very good!
Greg has helped developed innovative marketing programs for firms as diverse as P&G, Toyota, Clorox and PBS. His work on historical documentaries for KQED has earned him an Emmy, and he is well known in Northern California as “Mr. KQED”, the station’s TV and FM pledge anchor.
Greg ran a successful regional ad agency for a decade before moving into a management role at KQED Inc, as the Director of Communications. After working at KQED for four years he took on the presidency of Lieberman Productions.
Lieberman Productions is the most successful creator of long form DRTV in the US. While at Lieberman Greg had a hand in developing some of the most successful direct response programs in history.
Greg later went on to manage and build Zoomedia, a multi-media design firm focused on the life sciences.
He was also the co-founder and partner in the consumer research and ideation firm, Imaginologie. In this role he traveled the country helping corporations better understand what motivates customers to buy products and services, and build and change brand loyalties.
He works with clients to produce video ethnographies that capture essential insights of their customers.
I am a native Oklahoman and seasoned professional with years of experience in both the government and private sector, who took an unexpected career path turn in 2013 to follow my spouse’s dream of serving our country. To accommodate my family’s lifestyle change, I became a consultant admin and truly found my calling.
I am passionate about serving others, seeing clients achieve results, and supporting a team of creative achievers and people leaders. Anytime I hear the phrase “this helped,” my day is made! I’m looking forward to engaging with and serving you to see your success come to fruition.
People and projects are my passion. My blend of leadership development, project management, and retail operations helps me quickly build rapport while accomplishing the goal.
I'm a South Florida native who loves the freedom of working in a variety of industries -- from public relations to tech startups to event planning.
Within Driven to Succeed, I work with clients and consumers to create a seamless experience from beginning to end.