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Kaylie Dugan

Mastering Qualitative Market Research Methods and Techniques

Navigating the world of market research can be an overwhelming process, especially when it comes to understanding innovative research...

Kaylie Dugan

The Heart of Better Ideaz: Structured Spontaneity

You may recall the basic conflict at the core of organizational creativity. In essence, each has different core needs. Organizations...

Kristin Harper

6 Steps to Building an Effective Voice of Customer Analysis

It’s no secret that understanding one’s customers is the key to driving successful business decisions. With this in mind, companies...

Kaylie Dugan

Mastering Qualitative Market Research Methods and Techniques

Navigating the world of market research can be an overwhelming process, especially when it comes to understanding innovative research...

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