Resources

Kristin Harper

The Importance of Customer Segmentation in Crafting Targeted Marketing Messages

In the era of personalized marketing, businesses are constantly seeking strategies that can help them reach their target audience more...

Kristin Harper

Maximizing Your Research Budget: Ways to Save on Market Research Costs

In a dynamic marketplace with increasing cost pressures, market research is the compass that guides strategic decision-making. It...

Kaylie Dugan

Learn the Secret Sauce of Effective Brainstorming

Most businesses practice an old – even archaic – form of brainstorming. They put a cohesive team in a room and wait for great ideas to...

Kristin Harper

The Importance of Customer Segmentation in Crafting Targeted Marketing Messages

In the era of personalized marketing, businesses are constantly seeking strategies that can help them reach their target audience more...

Blogs

Videos

Market Research Q & A with Kaylie Dugan