Is your brand keeping up with rapidly changing customers?

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Qualitative Research


THE CHALLENGE: Most consultants deliver long, unengaging PowerPoint decks and Word documents that are rarely viewed after the presentation.


This wastes the company’s money, the team's time, and often customers never benefit from the innovation that could have resulted from the research.

OUR SOLUTION: Through in-home EthnoGraphics™ and online virtual Community Dialogues™ research, we discover meaningful insights. 

Then, we Translate Insights into ‘So What’ and ‘Now What’™ and present deliverables that engage employees as much as our research engages consumers. This includes: 

  • A visually engaging 6 to 8-page graphic report 

  • A 10 to 15-minute video highlight reel of the best consumers or respondents

  • A ready-to-share executive summary with recommendations to drive faster actions and outcomes


Plus, clients are always welcome to observe both virtual and in-person research

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Quantitative Market

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We have access to a database of over 60 Million respondents,
and can provide both qual and quant research in 50 countries across six continents

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THE CHALLENGE: Businesses crave three things: order, control and predictability. 

However, what new ideas need to flourish is chaos, messiness, and uncertainty. 

Brainstorming, as practiced by most groups, has three fatal flaws:

1. Not enough freedom when the ideation process is too controlled

2. Not enough brain stimuli so the ideas are too close in

3. Not enough diversity because of overreliance on team expertise

Better Ideaz™ Brainstorming

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OUR SOLUTION: Our proprietary Better Ideaz™ 4.5-hour virtual or in-person process provides the structure businesses thrive on with the spontaneity that produces extraordinary ideas

The result is consistently better, faster, and more productive sessions that lead to stand-out products, services, and ideas, actionable strategies, and successful solutions

Plus, it’s an opportunity for your team to bond in a fun, engaging environment

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Example of graphic recording from a Better Ideaz™ session


"I always thought of myself as a logical scientist. After learning the Better Ideaz System, I'm a magician"

-Jose, New Product Developer Health Care

We spent four days doing an amazing process of Kaylie's and we came away with three products that went to shelf"

-Brent, Brand Manager Body Wash

"Kaylie's brainstorming is wonderful and we got an extra bonus: greater group cohesion"

-Terry, VP of Innovation Beverages

"We had so much fun ideating. Who knew my team was so good at it"

-Marianne, VP of Marketing Healthy Snacks

Brand Strategy Consulting

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"Kristin has rich experience in building businesses. As an intrapreneur and entrepreneur, she has consistently achieved objectives and inspired masses. Let her thoughts positively transform               what you can do today!"

-Dawn W. Thompson, Executive Vice President & Head of Marketing, Strength of Nature

"Kristin is a unique talent in that she excels at building businesses, brands, and people. At both Hershey and Cardinal Health, Kristin stood apart from her peers in all three of these areas.
Additionally, Kristin brings a positive energy and focus on achieving potential to everything and everyone she touches."

-Leonora Polonsky,  Passionate Brand Strategist

CEO and Founder, Leonora Polonsky & Associates

“Thanks for your excellent research leadership and recommendations.
I’ve gone through some research projects in previous decades, and we never really understood how to take action from the findings so appreciate you leveraging your marketing experience to help us move                           forward.”

— Julie, Marketing Content Manager

Financial Services 

"Kristin is one of those rare leaders who not only can develop an aspirational vision grounded in rich consumer insights and business context, but also develop an execution plan to win in the marketplace."

— Nehal Patel, Director, Corporate Strategy,

The Hershey Company