CASE STUDIES

ORAL CARE

Repositioning a product to increase appeal with younger consumers.

Innovating to drive growth in a stagnant category

Overcoming barriers to trial for an iconic brand line extension

Laddering advertising from functional to emotional benefits

Inspiring new product innovation from an unrelated category

Qualifying product in test market and exceeding national launch targets

Leveraging an iconic brand to drive incremental revenue during new occasions

Led market research, concept development, and consumer testing to activate new marketing campaign