ORAL CARE
Repositioning a product to increase appeal with younger consumers.
PERSONAL CARE
Innovating to drive growth in a stagnant category
HOME CARE
Overcoming barriers to trial for an iconic brand line extension
PET NUTRITION
Laddering advertising from functional to emotional benefits
Inspiring new product innovation from an unrelated category
HEALTH AND BEAUTY
Qualifying product in test market and exceeding national launch targets
PROCTER & GAMBLE OTC MEDICINE
Leveraging an iconic brand to drive incremental revenue during new occasions
HERSHEY’S KISSES
Led market research, concept development, and consumer testing to activate new marketing campaign
FINANCIAL SERVICES
