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ORAL CARE

Repositioning a product to increase appeal with younger consumers.

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PERSONAL CARE

Innovating to drive growth in a stagnant category

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HOME CARE

Overcoming barriers to trial for an iconic brand line extension

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PET NUTRITION

Laddering advertising from functional to emotional benefits

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Inspiring new product innovation from an unrelated category

HEALTH AND BEAUTY

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Qualifying product in test market and exceeding national launch targets

PROCTER & GAMBLE OTC MEDICINE

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Leveraging an iconic brand to drive incremental revenue during new occasions

HERSHEY’S KISSES

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Led market research, concept development, and consumer testing to activate new marketing campaign

FINANCIAL SERVICES

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