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CASE STUDIES

ORAL CARE

Repositioning a product to increase appeal with younger consumers.

Market Research Case Study Oral Care CPG

PERSONAL CARE

Innovating to drive growth in a stagnant category

Market Research Case Study Personal Care CPG

HOME CARE

Overcoming barriers to trial for an iconic brand line extension

Market Research Case Study Home Care CPG

PET NUTRITION

Laddering advertising from functional to emotional benefits

Market Research Case Study Pet Nutrition CPG
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Inspiring new product innovation from an unrelated category

HEALTH AND BEAUTY

Innovation Concept Case Study Health and Beauty
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Qualifying product in test market and exceeding national launch targets

PROCTER & GAMBLE OTC MEDICINE

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Leveraging an iconic brand to drive incremental revenue during new occasions

HERSHEY’S KISSES

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Led market research, concept development, and consumer testing to activate new marketing campaign

FINANCIAL SERVICES

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