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  • Writer's pictureKristin Harper

7 Marketing and Advertising Predictions for 2024

In the next few years, the world of marketing and advertising is set to undergo some major changes. The rise of technology, shifting consumer behaviors, and increased focus on ethical practices are all factors that will shape the future of this industry.

In this blog post, we will dive into seven predictions for marketing and advertising in 2024.

Rise of AI-Powered Marketing

Artificial intelligence (AI) has already made a significant impact on the marketing world, and this trend is only set to continue. In 2024, we can expect to see more companies harnessing the power of AI for their marketing efforts. This includes using AI-powered tools for data analysis, personalization, and targeted advertising.

AI will also play a bigger role in content creation. With the ability to generate personalized and optimized content at scale, AI will revolutionize the way brands communicate with their audiences.

First-Party Data Becomes the New Standard

As consumers become more aware of data privacy concerns, there has been a shift towards first-party data collection. First-party data refers to information collected directly from customers, such as their purchase behavior and preferences.

In 2024, we can expect this trend to reach its peak. With stricter data privacy regulations in place and consumer trust becoming increasingly important, brands will rely heavily on first-party data to understand and target their audiences.

Video Marketing Dominance

Video marketing has been on the rise for years now, but by 2024, it will dominate the marketing landscape. With the rise of streaming platforms and short-form video content on social media, video has become the preferred medium for delivering brand messages.

Brands will need to invest in high-quality video production and distribution strategies to stay relevant in this competitive space. Additionally, we can expect to see more interactive and immersive video experiences, such as virtual and augmented reality.

Social Commerce Boom

Social media platforms are becoming more than just a place to connect with friends. In recent years, social commerce has taken off – the ability to make purchases directly on social media platforms.

With the rise of influencer marketing and shoppable posts, brands can reach their target audiences seamlessly through their favorite social media channels. This trend will only continue to grow, making social commerce a key component of any successful marketing strategy in 2024.

Increased Focus on Brand Purpose and Social Responsibility

Consumers today are more socially conscious than ever before. They expect brands to not only provide quality products and services but also make a positive impact on society.

In 2024, we can expect to see a greater emphasis on brand purpose and social responsibility. Brands that align with their customers' values and take meaningful action toward societal issues will gain the trust and loyalty of consumers.

Privacy Centric Marketing

Privacy has become a hot topic in recent years, with data breaches and privacy scandals making headlines. As a result, consumers are becoming more cautious about sharing their personal information online.

In 2024, privacy will continue to be a key concern for consumers. Brands will need to adopt a privacy-centric approach to their marketing efforts, ensuring that they are transparent about data collection and use.

Continued Shift Towards Streaming and CTV

Traditional TV advertising is on the decline, with streaming services and connected TV (CTV) becoming more popular among consumers. In 2024, this trend will continue, with more people cutting the cord and opting for streaming options.

Brands will need to adapt their advertising strategies accordingly, focusing on digital ad placements rather than traditional TV commercials. This shift also presents new opportunities for targeted advertising and personalized messaging.


The world of marketing and advertising is constantly evolving, and these predictions give us a glimpse into what lies ahead in 2024. As marketers, it is important to stay on top of these trends and adapt our strategies to stay ahead of the curve. The future is exciting, and we can't wait to see how these predictions unfold in the years to come. Let's not forget, however, that these are just predictions and the marketing landscape can change in an instant. As we enter this new era of technology and consumer behavior, marketers need to stay agile and always be ready to pivot their strategies. Employing the services of a professional market research agency, like Driven to Succeed, LLC, can help. Reach out to us with any questions.


Driven to Succeed is an award-winning global market research and consulting firm that compliments data (the “what”) with empathetic research and conversations (the “why”) to uncover actionable insights so mid-market companies and Fortune 500 brands can innovate and grow. Our team has walked a mile in your shoes with over 100 years of experience in Market Research, Marketing, and P&L Management for global iconic brands and startup companies across diverse B2B and B2C industries. Learn more at

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