Binders full of market research decks?
Searching for insights among all the data?
Spinning your wheels to gain internal alignment on what’s next?
QUALITATIVE MARKET RESEARCH
We lead empathy-rich conversations then
Translate ‘So What’ into ‘Now What’™,
deliver a visually engaging graphic report and
10-15 minute video highlight reel
BETTER IDEAZ™ BRAINSTORMING
Our magical combination of structured spontaneity + proprietary Tools + real-time graphic recording helps your team generate
extraordinary ideas
BRAND STRATEGY CONSULTING
We help your team navigate the fuzzy front end of marketing to innovate and grow
PROVEN AND TRUSTED
BY LEADING BRANDS
Over the past 20 years, our team has been hired by dozens of Fortune 500 B2B, B2C and agency clients
THE INDUSTRIES
WE’VE SERVED
Our work spans multiple categories and industries across B2B and B2C
Meet Kristin Harper
FOUNDER & CEO
A classically trained brand manager with deep P&L, innovation and brand experience across three global companies, Kristin went from college intern to global Vice President of a Fortune 500 company in her 30s.
Now, she enjoys leading an agile, dynamic team to serve clients and brands to uncover insights and grow their business.
TESTIMONIALS
“I’ve gone through some research projects in previous decades, and we never really understood how to take action from the findings – so appreciate you leveraging your marketing experience to help us move forward!
-Julie, Marketing Content Manager
"We spent four days doing an amazing process of Kaylie’s and we came away with three products that went to shelf."
-Brent, Brand Manager
“I heard people say things that have stayed with me for a long time.”
“This was one of the most successful projects we’ve done. The recruitment was impeccable, and the turnaround time was fast.”
- Janet, Market Research Manager
-Donna, Chief Marketing Officer
“Our advertising is so much better at motivating consumers because we can communicate higher level benefits we didn’t know about before.”
— Karen, VP of Innovation Advertising
“I was stunned when I learned how people actually shopped for our products. It turns out we have the grocery shelf organized all wrong. I’d call that a real insight.”
-Mark, Senior Brand Manager
OUR
TEAM
In the past year, we’ve grown from a solopreneur to a team of 15 that now offers research globally
