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  • Writer's pictureKristin Harper

Using Mobile Surveys in Market Research in 2023


Mobile Surveys in Market Research

Are you a business professional looking for ways to create and collect insights from your consumers? In today’s digital world, mobile surveys are becoming increasingly popular as a way to gain market research data quickly and easily. These tools offer convenience, flexibility, and scalability over traditional methods of collecting consumer feedback. When deployed correctly, they can provide invaluable insights about customers’ preferences that can inform marketing campaigns or product design decisions. Knowing the benefits of using this method of market research is essential for businesses that want to stay ahead of their competition in an ever-changing landscape. In this blog post, we will explore how this approach can benefit your company's market research efforts and increase customer engagement with your brand.


How Mobile Surveys Work With Market Research

Market research is a crucial tool that businesses utilize to understand their customers' needs, preferences, and behaviors. With the advancement of technology, it has become easier to ask questions and gather information and data. It’s a quick and convenient way to create and collect feedback from customers, as they can be completed on the go via smartphones or tablets, which is why they’re becoming increasingly popular. This allows for more accurate data collection, as customers are able to provide their thoughts and opinions in real time. Additionally, they are cost-effective, as they eliminate the need for paper surveys, printing, and postage fees. By utilizing this type of market research, businesses are better equipped to gather information, make informed decisions, and improve their overall customer satisfaction.


What are Mobile Surveys?

Mobile surveys are a type of survey designed specifically for smartphones and tablets. They make it easy for people to answer surveys on the go while waiting in line or during their commute. They can also gather a variety of data such as customer satisfaction, market research, user experience, and employee feedback. The data provided can help businesses improve their products, services, and overall customer experience. With the increasing use of mobile devices, these are becoming a popular method for gathering data quickly and efficiently.


Benefits of Using Mobile Surveys for Market Research

Mobile surveys have become an essential tool for market research in recent times, as they offer numerous advantages over traditional research methods. With the widespread use of smartphones and the internet, administering surveys on mobile devices allow businesses to reach a broader audience in real time. Survey respondents can take part in surveys at their convenience and from any location, making data collection easier than ever before. They also offer a cost-effective and environmentally friendly option for companies looking to understand their customers better. Therefore, businesses can use this data to improve their products and services, increase customer satisfaction, and ultimately boost their bottom line. With these benefits, it is no surprise that they are becoming a go-to tool for businesses across various industries.


Best Practices for Effective Survey Design

Mobile surveys are becoming increasingly popular as more people use their smartphones to access the internet. To create an effective mobile survey, it is important to keep in mind that respondents may be interacting with it on a smaller screen and potentially on-the-go. It is best to create a survey that is short and simple, with clear and concise questions to gather appropriate information. Use dropdown menus or checkboxes instead of open-ended questions to make it easier for respondents to answer quickly. Additionally, make sure that the survey is created and optimized for mobile devices by using a responsive design that adapts to different screen sizes. By following these best practices, you can ensure that your mobile survey is both efficient and effective in gathering valuable insights through the use of appropriately worded questions and research design.


There have been many advancements in survey software, and it is essential to choose the right survey software for your needs. There are many factors that need to be considered when selecting the best survey software for conducting this research, including the length, complexity, sample size, frequency, cost, and analytical capabilities. Avoid the complexity by hiring a firm with the capability, software access, and experience to accomplish the company’s business objectives.


Tips for Increasing Response Rates to Mobile Surveys

In today's fast-paced world, mobile devices have become synonymous with convenience and speed. So why not use them to their full potential when it comes to conducting surveys? It’s a great way to get your desired data quickly and accurately, as they're accessible to a large majority of your audience. However, the real challenge lies in getting people to respond to them.


Here are a few tips to increase response rates:

  1. Create surveys that are short and precise, as lengthy questionnaires can discourage respondents.

  2. Offer incentives such as discounts or gifts to encourage people to participate.

  3. Personalize the content by addressing the respondent by name and tailoring questions based on their past behavior.

Use these tips to ensure your surveys are completed to gain valuable customer insights.


Examples of Successful Projects

Mobile surveys have become an increasingly popular choice for gathering valuable data and information from consumers. From simple customer satisfaction surveys to complex market research projects, businesses are utilizing mobile technology to get real-time feedback from their audience. Numerous companies have seen success with this approach, such as Delta Air Lines which improved its in-flight experience, resulting in increased customer satisfaction among respondents. Another example is the clothing brand Levi’s, which gained insights into customer preferences in order to improve its product line. By leveraging this research approach, businesses can stay ahead of the game and gain valuable insights that can drive growth and improve customer satisfaction.


Conclusion

As discussed in this blog post, mobile surveys provide an invaluable tool for market researchers by allowing for the collection of unique insights quickly and cost-effectively. While certain best practices should be followed to ensure that they are effective, such as utilizing appealing visuals or offering rewards for completing a survey, there are also ways to further increase response rates as well. Offering users convenience through quick access and push notifications can also help with response rates. These successful mobile survey projects we’ve mentioned demonstrate how powerful these tools can be when used effectively. When properly implemented, conducting surveys on mobile can become an instrumental part of your market research efforts—giving you the chance to better understand customer preferences and identify market trends faster than ever before. If you’re interested in leveraging the power of mobile surveys, contact Driven to Succeed LLC to learn how we can help you with your survey project!


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Driven to Succeed is an award-winning global market research and consulting firm that compliments data (the “what”) with empathetic research and conversations (the “why”) to uncover actionable insights so mid-market companies and Fortune 500 brands can innovate and grow. Our team has walked a mile in your shoes with over 100 years of experience in Market Research, Marketing, and P&L Management for global iconic brands and startup companies across diverse B2B and B2C industries. Learn more at https://www.DriventoSucceedLLC.com.

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