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Mastering Qualitative Market Research Methods and Techniques

Mastering Qualitative Market Research Methods and Techniques

Mastering Qualitative Market Research Methods and Techniques

Navigating the world of market research can be an overwhelming process, especially when it comes to understanding innovative research...

Kristin Harper

8 min read

Ethnography: High-Touch Research from a Consumer's POV

Ethnography: High-Touch Research from a Consumer's POV

Ethnography: High-Touch Research from a Consumer's POV

I started out as a qualitative market researcher and moved into brainstorming later on. Combining these two activities, one gets a much...

Kristin Harper

3 min read

Unlock the Power of Quantitative Market Research

Unlock the Power of Quantitative Market Research

Unlock the Power of Quantitative Market Research

Understanding your target audience is essential to the success of your business. One way to obtain this valuable information is through...

Kristin Harper

7 min read

Strategies for Overcoming 5 Common Market Research Challenges

Strategies for Overcoming 5 Common Market Research Challenges

Strategies for Overcoming 5 Common Market Research Challenges

Navigating the intricacies of market research can often feel like devising a game-winning sports strategy. Each challenge presents itself...

Kristin Harper

Blogs

Videos

Market Research Q & A with Kaylie Dugan

Market Research Q & A with Kaylie Dugan

Market Research Q & A with Kaylie Dugan

(Pet Food) Tell Us Stories Of Your Most Memorable Research

(Pet Food) Tell Us Stories Of Your Most Memorable Research

00:41

What Should You Know About Driven To Succeed?

What Should You Know About Driven To Succeed?

00:30

Why Should Customers Work With Driven To Succeed?

Why Should Customers Work With Driven To Succeed?

01:28

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