Kristin Harper5 minMaximizing Your Research Budget: Ways to Save on Market Research CostsIn a dynamic marketplace with increasing cost pressures, market research is the compass that guides strategic decision-making. It...
Kaylie Dugan3 minLearn the Secret Sauce of Effective BrainstormingMost businesses practice an old – even archaic – form of brainstorming. They put a cohesive team in a room and wait for great ideas to...
Kaylie Dugan3 minUnleashing Creativity: My Journey Towards Mastering Effective Brainstorming TechniquesMany years ago, I had a string of qualitative market research assignments from Clorox that resulted in several new products that proved...
Kaylie DuganStrategies for Overcoming 5 Common Market Research ChallengesNavigating the intricacies of market research can often feel like devising a game-winning sports strategy. Each challenge presents itself...