Strategic priorities shift
Consumer behaviors change
Internal and external capabilities evolve
Competitors out-spend and out-innovate
Marketing campaigns get stale
Market share fluctuates
Margins are pressured
Investing in your brand strategy maintains
WE understand because WE'VE been where you are
Founder & CEO
A third-generation entrepreneur, our founder Kristin has more than 30 years of brand, business and entrepreneurial experience, from grassroots startups
to global iconic brands.
At 14 years old, she started her first business – “Krissy’s Cookies ‘n Stuff” – making baked goods to earn money for Christmas presents.
She has been a sidepreneur ever since.
Brand building is our passion and expertise.
After earning an MBA, she spent 20 years building General Management, Brand Management and Marketing experience at Procter & Gamble, The Hershey Company, and Cardinal Health, where she served as global vice president of Marketing.
PROVEN AND TRUSTED BY
"Kristin has rich experience in building businesses. As an intrapreneur and entrepreneur, she has consistently achieved objectives and inspired masses. Let her thoughts positively transform what you can do today!"
— Dawn W. Thompson, Executive Vice President & Head of Marketing, Strength of Nature